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For Immediate Release.
For more information contact :
Campbell Mander, Castle Software
Ltd
PO Box 100 678, North Shore Mail
Centre, Auckland 1330, New Zealand
+64 9 476 9564
support@CastleSoftware.biz
http://www.CastleSoftware.biz
NewzAlert Composer makes RSS feeds
simple and quick.
Auckland, New Zealand (June 28,
2004) -- Castle Software announces
the release of its innovative RSS
publishing software, NewzAlert Composer.
NewzAlert Composer is an application
for the Microsoft Windows™ operating
system that empowers the user to
create, maintain and publish RSS
news feeds. Businesses and non-profit
organizations alike are adopting
RSS as a reliable and effective means
of bringing the latest news and information
to their customers and potential
customers.
RSS stands for Really Simple Syndication,
and is a maturing XML standard for
publishing and distributing information
via the Internet. The RSS 2.0 standard
defines a lightweight, portable XML
format designed for sharing headlines
and other web content. For web site
owners, RSS is a great way to present
structured information such as news,
promotions and product updates. For
end users RSS is a simple and convenient,
yet very powerful tool for getting
content where, when and how they
want it. As Bill Gates stated recently
in his keynote speech at the Microsoft
CEO Summit 2004, about RSS, “… the
ultimate idea is that you should
get the information you want when
you want it ..."
NewzAlert Composer helps you to
create, maintain and publish RSS
2.0 compliant news feeds. It is a
completely self-contained software
product, allowing you to publish
your RSS feeds directly to your web
server using built in FTP functionality.
Whether you have one web site or
forty, one RSS feed or one hundred,
NewzAlert Composer lets you create
and manage all of your RSS feeds
in one place. Organize your feeds
into logical categories and publish
your feeds with the click of a button.
Rapid data entry functionality, along
with a built in wizard for new users,
makes it simple to create your first
RSS feed and equally easy to maintain
existing feeds over time. The ability
to duplicate existing topics within
a feed, or copy topics between different
feeds gives you powerful editing
and publishing functionality.
Computer users with any level of
computer experience will appreciate
NewzAlert Composer’s simple
intuitive interface and its ease
of use. While NewzAlert Composer
is targeted at web site owners, anyone
can use it to publish their own RSS
feeds; it is not necessary to own
or have control of your own web site.
Castle Software recognizes that not
everyone has their own web site,
so NewzAlert Composer integrates
seamlessly with RSS feeds hosted
on the NewzAlert.com RSS portal.
For those wanting more dynamism
from their RSS feed, NewzAlert Composer
offers an optional Server component
which allows for more control over
the feed. Use of the server component
allows you to update individual topics
rather than publishing the whole
feed each time. It also lets multiple
users update the same feed, as well
as providing a feed synchronization
facility. Feeds hosted on NewzAlert.com
also give the user the full use of
the NewzAlert Composer server component.
In only its second full week of
release, NewzAlert Composer has already
attracted interest from all around
the globe and has been awarded top
ratings from over a dozen popular
shareware sites.
NewzAlert Composer is designed for
Microsoft Windows 98, ME, 2000, XP
and later. A minimal install of Microsoft
Internet Explorer 4.0 or later is
also required. The optional server
component is written in PHP, which
is a portable web scripting language
available on most major operating
systems and hardware. The server
component also uses a MySQL database
to store feed and topic information,
and can be installed on any web server
running PHP and MySQL.
NewzAlert Composer is available
as a free 15-day trial, downloadable
from either the Castle Software web
site, or the NewzAlert.com RSS portal.
A single license for NewzAlert Composer
can currently be purchased for US
$29.95. Volume pricing is available
from Castle Software Ltd upon request.
Discounts on single licenses of NewzAlert
Composer are available to NewzAlert.com
members.
# # #
Castle Software Ltd, based in Auckland,
New Zealand, develops productivity
applications for the Windows™ platform,
that are designed to save you time,
energy and money every day. Developing
and marketing our own applications
since 1997, Castle Software has
a strong web presence with multiple
large web sites including www.CastleSoftware.biz,
www.aFreeGo.com, www.NewzAlert.com,
www.MyListMate.com, www.CastleLotto.com
and more.
A fully functional evaluation copy
of NewzAlert Composer is available
upon request.
For promotional purposes, we can
give away a limited number of licenses
for NewzAlert Composer to readers
of your publication. Please contact
Campbell Mander (cmander@CastleSoftware.biz)
for more details.
Screen shots available at http://www.CastleSoftware.biz/NewzAlertComposer5.htm
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